Web4Bharat Blog

October 11, 2014

How To Create An Engaging Pitch Video

Filed under: Uncategorized — vikkykyt @ 7:17 pm

March 12, 2014 No Comments. School
Why is a pitch video important for your crowdfunding campaign, you ask? Well, these points should be able to convince you:

First impression – A pitch video is the first impression of your campaign and only if you are able to engage people through the pitch video, will they go on and read the rest of the story and rewards
People don’t have time – Say it quick and say it well! The average attention span of an internet user today is very limited, sometimes even less than 2 minutes and in these few minutes you have to capture his attention before he loses interest
Now that you have been convinced, your next question may be “How can I create a good pitch video”? Here’s an extensive guide to help you make a kickass pitch video.

The four key aspects of a good pitch video are:

A good script
Visual appeal/visual engagement
Good technicalities
Overall tone/feel-good factor
Let’s build on each of the above to give you a detailed perspective:

1. A good script: Your script MUST have answers to the following questions. Treat this almost as your checklist!

a) Start with details about the project and yourself

One-line crisp description of what this project is all about
Share details of the execution plan or how the project is being executed; don’t leave out anything
What is so unique about your project? What makes it different from other similar projects in the market
Introduce yourself with the relevant qualification regarding this project. Also introduce your team and their role in the project with their relevant experience. Basically, you need to show credibility and prove that you have the qualification, experience and the right team to pull off this project
What inspired/motivated you to do this project. If you are working on a commercial product then it is good to talk about what problem does it solve for people
What’s been done so far in the project? And how have you managed funds so far?
Include referrals; if you have existing consumers of your work, involve them in the video and get them to endorse you. A celebrity endorsement will do wonders but it’s not necessary!
b) End with information about the crowdfunding campaign

What are you raising funds for?
How will the funds be used?
What is crowdfunding? You must explain the ‘All or nothing’ deal so they know that their buck means a lot!
What will people get in return? (Don’t read out the rewards literally but briefly mention what they are about)
How can they fund? Explain the payment options?
c) Ending notes must include:

Thank your audience for watching and funding!
End with the actions they need to take – “Fund the project and spread the word”

2. Visual engagement: Just talk won’t work, you have to show interesting visuals as well to support your script:

a) The setting: you must show your workspace, where the project work actually takes place. If you are raising funds for a film, don’t choose your living room as your background. Be on the film set!

b) Show work-in-progress: show the live action, give them a glimpse of how everyday you are just working relentlessly on your project; it builds credibility!

c) If you are raising funds for a tangible project that people can use such as a hardware product, app, game etc., you must show a demo of how it works

d) If you are an artist and doing a project in your line of work, you must show the work you have done before, include rushes/footages of your work for people to know that you have a good experience in delivering what you promise to do

e) Look the part: dress well, look professional & well groomed

3. Technicalities: Make sure you have a clean video when it comes to sound quality and camera handling. You may have the best script but if your video is jarring, people might drop off. So please avoid:

a) Bad sound quality, less audible voice, traffic noises in the background

b) A shaky camera: if possible, use a tripod or a handheld stabilizing device

c) Bad lighting: avoid sitting in dark light. Bright light also brings positivity to the project

d) Gloomy background music or a music that has been overused. There are many free music portals that you can choose from (one being www.jamendo.com). Choose a happy-sounding music that suits the spirit of your project

4. Overall tone:

a) Sound genuine, honest and determined about your dream project and be convincing!

b) Remember, people invest in people: your project and rewards are actually secondary. If you don’t sound convincing enough and capture attention right in the beginning, your project may go unnoticed!

c) Avoid words like “help”, “support” and “donate”. You are not raising money for simple charity, you are involving people to be a part of your project

d) Avoid a soppy undertone; be happy, be humorous! Speak confidently and with enthusiasm. If you don’t look excited about your project, you cannot make others excited about it

To check if your pitch video has positive and feel-good overtones, show it to your friends for their feedback, involve us at Wishberry too.

We hope now you will be able to crack your pitch video, the window to your project and the most important aspect of your campaign.

Since you know how to make your pitch video, go ahead and read Step 3 to make the best Rewards List.

December 8, 2012

Why India’s FDI Fight Is Far from Over?

Filed under: Uncategorized — vikkykyt @ 12:49 pm

India’s beleaguered coalition government won a major battle today, prevailing in two key votes in the nation’s Parliament that will allow foreign multibrand retailers like Walmart and Tesco to open shop in the country. The move to allow 51% foreign investment in multibrand retail stores helped end a two-year-long period of so-called policy paralysis when it was first announced in September but soon ran into trouble when then coalition partner Trinamool Congress (TMC) pulled out of the government to protest the measure. The opposition Bharatiya Janata Party (BJP), meanwhile, has been angling for a vote on the FDI issue for months.

The final stamp of approval from both the upper and lower houses this week is a big win for the United Progressive Alliance (UPA) government, which has been trying to get India’s lagging economy back on track. Anticipation of the government’s win pushed India’s stock market to a 19-month high on Wednesday. The ruling will be a boon for Prime Minister Manmohan Singh, who pushed the measure through in the face of strong opposition from allies, and it could help clear the way for more broader economic liberalization.

February 28, 2012

Poor standards of engineering colleges are behind seats going vacant

Filed under: Uncategorized — vikkykyt @ 9:21 pm

In a country faced with an acute shortage of trained engineers, there are still no takers for at least three out of every 10 of the 10.73 lakh seats in engineering colleges. A National Association of Software and Services Companies (NASSCOM) study says engineering services are a $40 billion opportunity for India by 2020, but only one in four of the 4,00,000 graduates passing out of the 3,200 engineering colleges every year is employable. Worse, only three out of 10 of the teaching faculty is competent and qualified.Avaricious politicians intent on either making a quick buck or laundering their kickbacks have worked assiduously to open engineering colleges, giving standards the go-by. It has never been easier to set up one which may cost anywhere between Rs.3 crore and Rs.10 crore. A politician ropes in relatives or friends to set up a trust and, if resources permit, puts up an impressive building. Then, with the help of a retired academic appointed as director or principal woos part-time faculty and admits students collecting hefty sums as donation to build the college campus. This is besides the tuition fee of Rs.60,000 and more a year. The more enterprising run a B-school, pharmacy college and even a teachers’ training college on the same campus.

While most governments are quick to blame private universities and All India Council for Technical Education (AICTE) rules for the way questionable colleges have mushroomed, the AICTE’s response is that it doesn’t interfere too much in education as it is on the Concurrent List. It is this ambiguity that keeps institutions such as R.K. Institute of Management and Computer Sciences in Bangalore-started in 1999 and which admitted all of two students last year-and Nivedita Institute of Management and Technology-started in 2008 at Murshidabad, West Bengal, and which has less than four students on its rolls-in existence.

In Bangalore, once India’s private college capital, 8,000 seats could not be filled in its 186 colleges for the 2010-2011 season. In Rajasthan last year, the state government not only sanctioned 25 new colleges, but also added evening shifts in 23 of them, increasing the seat count to 50,000 this year. The result: 14,000 seats went vacant this year and half a dozen colleges in the state have applied for closure.

In West Bengal, where even five years ago there was a clamour for a technical degree, 2,000 seats have gone vacant this session. There were 306 engineering colleges in Maharashtra and 31 more were approved last year. Many of the colleges are owned by prominent politicians.

S.S. Mantha, AICTE chairman, while conceding that there are problems in technical education said that with 5 million students and 10,500 institutions offering technical education, the task of monitoring them is difficult, mainly due to a manpower shortage. The AICTE is taking steps to alleviate some of the malpractices that have become rampant in technical education, he said and pointed out that between November 2010 and January this year, the council has served more than 1000 show-cause notices and cancelled four approvals to engineering colleges.

Andhra Pradesh is one state where the crisis is more stark than anywhere else in India. From 282 colleges with a sanctioned intake of 98,793 seats in 2006- 07, it has now 707 colleges with 2,62,221 seats in 2010- 11. While students were admitted to 88.45 per cent of the seats in 2006- 07, admissions rose over the next two years to 89.62 per cent of available seats. Thereafter, it is showing an alarming decline-75.24 per cent of the seats in 2009- 10 and 72.28 per cent, or a staggering 76,432 vacant seats, during the current year.

Over-supply is not the only reason for vacancies. Mandatory norms are also a deterrent. The AICTE is insisting on a minimum score of 50 per cent in mathematics, physics and chemistry in the intermediate examination. The technical education revolution has soured. “Some colleges exist only on paper,” concedes Bangalore University vice-chancellor N. Prabhu Dev. “We have started an inquiry against 127 colleges which did not submit their admission lists. Even among the colleges which have single-digit admissions, some just exist and continue their affiliation to get government grants, while some are minority institutes,” he says. The quality of education offered at some of the colleges is also a cause for concern. “Most of these places go for a huge publicity drive during admissions with glossy brochures and advertisements but students are advised to find out the actual credentials of these universities,” says Vibha Puri Das, Secretary, Ministry of Human Resource Development.

While the AICTE’s lax enforcement of rules has encouraged many to enter the education business, it is now time that the states join the AICTE in stepping up vigil to improve standards, so that fewer seats remain vacant.

February 26, 2012

BSNL launches Aakash tablet’s rival

Filed under: Uncategorized — vikkykyt @ 8:28 pm

BSNL has launched three tablets including two 7 inch resistive screen based tabs with Android 2.3 operating system while the third tablet comes with an 8 inch capacitive touchscreen.

Made by Noida based company - Pantel, the tablets will be sold with discounted data plans from BSNL. The three tablets are priced at Rs 3,250, Rs 10,999 and Rs 13,500.

The cheapest model is Panta Tpad IS 701r which is priced at Rs 3,250. Notably, Aakash is priced at just Rs 2500. However, Tpad has better specification than the Datawind’s low cost tablet.

Panta Tpad is a WiFi only tablet with Android 2.3 operating system, it has a 1 GHz processor (ARM11 IMAP210) clubbed with 256 MB RAM. The tablet also offers HDMI port through which it can be connected to a TV. Its 7 inch resistive touch screen comes with 800×600 resolution and 16:9 aspect ratio.

The tablet has a 3000 mAh battery and 2 GB internal memory which can be expanded through micro SD card. The tablet also has a VGA front facing camera for video calling. While Panta Tpad IS 701r has the BSNL branding, the other two tablets images do not have.

The second tablet is named ‘Panta Tpad_ws704c’. It has the same specification as its cheapest cousin (701r) but offers added 3G connectivity which supports both CDMA/EVDO and GSM, inbuilt A-GPS, Accelerometer and Bluetooth. It also comes with a 2 megapixel rear camera and also has bigger 512 MB RAM for faster performance.

The costliest amongst the three is the Tpad WS802C which has an 8 inch capacitive screen. It comes with a faster 1.2 GHz processor and 512 MB RAM. The internal memory is also bigger at 4 GB. Rest of the features like GPS, camera and Bluetooth are same as the 704C.

February 5, 2012

Brilliant Tutorials turns a new page with Career Launcher

Filed under: Uncategorized — vikkykyt @ 9:48 pm

NEW DELHI: Brilliant Tutorials, the Chennai based IIT-JEE coaching giant that was facing closure in north India a few weeks ago, has found a saviour in alumnus and new-age rival Satya Narayanan R, the founder of Career Launcher.

Career Launcher, or CL Educate, will run the brick-and-mortar business of Brilliant Tutorials in north and east India, which account for 20% of the institute’s 40,000-odd students, from January.

“Brilliant is too important a brand to die,” says Satya, who was a Brilliant student in 1990 while he was training for MBA entrance exams. He made it to IIM-Bangalore.

The Rs 170-crore CL Educate, which offers vocational training and test preparation through some 225 centres in the country, will control Brilliant Tutorials’ brand in north and east India, and will have access to its teaching material.

In return, it will pay a royalty to the Rs 40-crore Chennai institute. “There is no stake, no equity involved. You can look at it as a licensee arrangement,” says Satya.

Brilliant Tutorials will continue to control its mainstay postal business across the country. The coaching institute founded in 1970 by N Thanu is one of the best in the business, having helped more than 30,000 students join IIT.

Ravi Venkatesan, independent director on the board of IT bellwether Infosys and former Microsoft India chairman, was a Brilliant Tutorials student before joining IIT-Bombay in 1980. “I found it quite valuable. More than anything else, it gives a lot of confidence,” he says.

Brilliant Hit Rough Patch Last Year

Brilliant Tutorials slumped into a crisis last year when its chairman T Neelakantan, son of its founder, passed away. His wife and company MD Vasanti Neelakantan, who has been running the business, says managing diverse locations was proving a challenge.

A few weeks ago, Brilliant Tutorials centres in Delhi were on the verge of closure and classes were disrupted because of non-payment of rent and salaries. Some of its faculty members then approached CL Educate, seeking space to hold classes for students because their own centres were locked. CL Educate gave its centres, including Pitampura, Punjabi Bagh and Noida, to Brilliant in the afternoon slot.

“This was a philanthropic exercise and a goodwill gesture to students,” says Satya. But this prompted him to reach out to the Brilliant management to see if there could be more to this partnership.

“Satya had respect for the brand, passion for education and the commercial perspective to nurture the brand,” says Neelakantan, who has turned down similar offers earlier.

For Satya, this was “more than a logical decision”. All his senior executives as students took the Brilliant Tutorials postal course on their way to IIT. “It’s a huge connect with many generations,” he says. He says the move makes big business sense.

Half-a-million students sit for IIT-JEE every year. “The number of students that Brilliant has for engineering is four times the numbers we have. By merging, it becomes one of the largest players in engineering test prep,” says Satya. CL Educate’s engineering test prep programme ARC will merge with Brilliant’s programme in January 2012.

In the summer of 2001, Satya sat in the Dadar office of GD Agrawal, founder of the Agrawal Classes, another iconic brand connected with IITJEE, to strike a partnership. He was denied. Early this year, Agrawal Classes shut down. The Brilliant story has ended on a different note.

January 29, 2012

5 Important concepts of web development

Filed under: Uncategorized — vikkykyt @ 11:46 am

Web development is not an easy task as it is perceived to be. Many of the business owners believe that once the website designing task is entrusted to the web service providing organisation their job is over. It is not like that, rather web development concepts are of complex nature and there are many disciplines involved in it: Starting from research, need analysis, design and development, writing, marketing, promotion etc.  Website development means hard tasks. It is not only about money but also about time, space, energy, determination to be successful.

Website development stems from the desire to register the internet presence. Good designs are not only important to register strong online presence rather marketing, promotion and quality website content also holds importance.

  • Step 1: Need Analysis
    So, if you are considering an idea of website development or web application development suited for the Internet, then conducting need analysis is important. Simply jumping into the race will not bring any desired results rather it will be wastage of resources and time. So first find out whether your website or web application or your product or service has any takers in the market. Search engines and web directories are good places to gain idea about similar markets. Even if you don’t have an idea for website development or application development then it is better to find out utmost need or urgency or dissatisfaction among group of people who are willing to spend money to solve their problems. Visiting forums, surveys or discussion boards will help you to identify your niche. Interactions between forum members will help you to identify the need and decide upon the solution.
  • Step 2: Create an appropriate USP
    Create an impressive USP, which will convey the message about your purpose of existence. This USP should be unique aspect of your web development or Web application development initiative which differentiates you from clutter of services (who have already registered their web presence) which works on same lines. It should make the web visitor think why only you? A detailed marketing segmentation approach will help you to identify your customers, their interests, their demography, their requirements and how you can make your services accessible to them. Many may discard this step by thinking that simply starting design rich website development initiative will solve their problem, although it may solve part problem. But if your customers can’t reach out to you then there is no business. So this is the most crucial aspect of business management. Identify your target audience and create an impressive USP to address them.
  • Step 3: Start building your website
    It sounds so easy, but it is not that easy to when you start website development or website application development as per requirement. Decide upon the precision, content and other marketing techniques like sales letters, technical language (Java, CGI, etc.), articles, blogs, newsletters, get references and try to gather customer testimonials. Automation will help you to ease out the process and gives you more time to develop yourselves in next steps.
  • Step 4: Divert traffic to your website or website application
    Even well planned web development project fails to create impact if it fails to attract customer attention. So in order to start promoting your website approach the search engines or directories. The web algorithms of these web search engines always change but still it is worthwhile to drive the traffic. Press releases, blogs, articles, forums, banners, advertisements are nice way of attracting the web traffic. Select your promotion platforms with utmost care so as to drive the traffic to your web application or website.

Step 5: Test your ideas before launching it
It is not necessary that all your ideas will earn you valuable marketing dollars. So before thinking of seriously going online it is always better to cross check your ideas. Whether they work the way you planned. How you can improve it to add effectiveness? Try various permutations and combinations to develop most selling marketing strategy. If the final conclusion accounts that particular marketing strategy works for you then move on to market next product.

January 16, 2012

Common Management Admission Test (CMAT) - 2012

Filed under: Uncategorized — vikkykyt @ 4:36 pm

All India Council For Technical Education
(A Statutory Body of The Government of India)
7TH Floor, Chanderlok Building,
Janpath, New Delhi – 110 001
Phone: 011-23724151-57

Common Management Admission Test (CMAT) - 2012

AICTE is conducting the first National level Common Management Admission Test (CMAT) - 2012 for facilitating institutions to select suitable students for admission in all management programmes approved by AICTE for the year 2012-13. The testing window for computer based test will be open for nine days i.e. from 20th February, 2012 to 28th February, 2012 in 61 cities. The candidates will have option of selecting date and city for appearing in the test.

Eligibility: Graduates in any discipline or Final year students of Graduate Courses can apply for CMAT.

Tet Cities

Agartala
Agra
Ahmadabad
Allahabad
Ambala
Amritsar
Aurangabad
Bhuwaneshwar
Bangalore
Bareilly
Bhopal
Chandigarh
Chennai
Coimbatore
Cuttack
Dehradun
Delhi
Dhanbad
Dharwad
Durgapur
Ghaziabad
Gulbarga
Gurgaon
Guwahati
Gwalior
Hardwar
Hisar
Hosur
Hyderabad
Indore
Jabalpur
Jamshedpur
Jaipur
Jammu
Jodhpur
Kanpur
Kochi
Kolhapur
Kolkata
Kota
Kozhikode
Lucknow
Ludhiana
Madurai
Mumbai
Mysore
Nagpur
Noida
Panaji
Patna
Pondicherry
Pune
Rajkot
Raipur
Ranchi
Shimla
Siliguri
Surat
Trichurapalli
Trivandrum
Vizag

Important Dates for CMAT 2012

Registration window opens on 9.12.2011

Last Date for Online Registration 9.01.2012

Print out of Hall ticket From 30.01.2012

Computer based test dates 20.02.2012 to 28.02.2012

Test Timings 9.30 am - 12.30 pm 2.30 pm - 5.30 pm

Declaration of result 11.03.2012

Print out of Score Cards From 11.03.2012 to 11.04.2012

For more details, visit: www.aicte-cmat.in
at 8:55 AM

AIEEE 2012, AIEEE 2012 Bulletin, AIEEE 2012 Syllabus and How to Apply with Important Dates

Filed under: Uncategorized — vikkykyt @ 4:34 pm

All India Engineering Entrance Examination (AIEEE) 2012

For admission to Engineering and Architecture/Planning programmes, Government of India vide Resolution dated 18th October 2001 has laid down a Three – Exam Scheme (JEE and AIEEE at the National Level and the State Level Engineering Entrance Examinations (SLEEE) for State Level Institutions – with an option to join AIEEE). This takes care of varying admission standards in these programmes and helps in maintenance of professional standards. This also solves problems of overlaps and reduces physical, mental and financial burden on students and their parents due to multiplicity of entrance examinations.

Download AIEEE Bulletin

Download AIEEE Syllabus

Important Dates:

Last date for online submission: 31.12.2011

Date of Examination (off-line): 29.04.2012

Date of Examination (on-line): 07.05.2012 To 26.05.2012

For more details, eligibility, how to apply, apply online, apply offline, visit: www.aieee.nic.in/aieee2012/aieee/welcome.html
at 10:01 AM

March 6, 2010

About Us Technical Education

Filed under: Uncategorized — vikkykyt @ 11:50 am

Technical education in India contributes a major share to the overall education system and plays a vital role in the social and economic development of our nation. In India, technical education is imparted at various levels such as: craftsmanship, diploma, degree, post-graduate and research in specialized fields, catering to various aspects of technological development and economic progress.

The beginning of formal Technical Education in India can be dated back to the mid 19th Century. The major policy initiatives in the pre-independence period included appointment of the Indian Universities Commission in 1902, issue of the Indian Education policy resolution in 1904 and the Governor General’s policy statement of 1913 stressing the importance of Technical Education, the establishment of IISc in Bangalore, Institute for Sugar, Textile and Leather Technology in Kanpur, N.C.E. in Bengal in 1905 and Industrial schools in several provinces. Significant developments include:

  • Constitution of the Technical Education Committee of the Central Advisory Board of Education (CABE) of 1943;
  • Preparation of the Sergeant Report of 1944; and
  • Formation of the All India Council for Technical Education (AICTE) in 1945 by the Government of India.

All India Council for Technical Education (AICTE) was set-up in November 1945 as a national level Apex Advisory Body to conduct survey on the facilities on technical education and to promote development in the country in a coordinated and integrated manner. And to ensure the same, as stipulated in, the National Policy of Education (1986), AICTE be vested with statutory authority for planning, formulation and maintenance of norms and standards, quality assurance through accreditation, funding in priority areas, monitoring and evaluation, maintaining parity of certification and awards and ensuring coordinated and integrated development and management of technical education in the country.

The Government of India (Ministry of Human Resource Development) also constituted a National Working Group to look into the role of AICTE in the context of proliferation of technical institutions, maintenance of standards and other related matters. The Working Group recommended that AICTE be vested with the necessary statutory authority for making it more effective, which would consequently require restructuring and strengthening with necessary infrastructure and operating mechanisms.
Pursuant to the above recommendations of the National Working Group, the AICTE Bill was introduced in both the Houses of Parliament and passed as the AICTE Act No. 52 of 1987. The Act came into force w.e.f. March 28, 1988. The statutory All India Council for Technical Education was established on May 12, 1988 with a view to proper planning and coordinated development of technical education system throughout the country, the promotion of qualitative improvement of such education in relation to planned quantitative growth and the regulation and proper maintenance of norms and standards in the technical education system and for matters connected therewith.The purview of AICTE (the Council) covers programmes of technical education including training and research in Engineering, Technology, Architecture, Town Planning, Management, Pharmacy, Applied Arts and Crafts, Hotel Management and Catering Technology etc. at different levels.

The Organisation
In accordance with the provisions of the AICTE Act (1987), for the first five years after its inception in 1988, the Minister for Human Resource Development, Government of India was the Chairman of the Council. The first full time Chairman was appointed on July 2, 1993 and the Council was re-constituted in March 1994 with a term of three years. The Executive Committee was re-constituted on July 7, 1994 and All India Boards of Studies and Advisory Boards were constituted in 1994-95. Regional Offices of the Ministry of Human Resource Development, Government of India, located at Kolkata, Chennai, Kanpur and Mumbai were transferred to AICTE and the staff working at these offices were also deputed to the Council on foreign service terms w.e.f. October 1, 1995. These offices functioned as secretariats of Regional Committees in the four regions (East, South, North and West). Three new Regional Committees in southwest, central and northwest regions with their secretariats located at Bangalore, Bhopal and Chandigarh respectively were also established on July 27, 1994. One more Regional Committee in South-Central region with its Secretariat at Hyderabad was notified on March 8, 2007.

The AICTE has its Headquarters in New Delhi and is presently housed in a building having a covered area of 12187 sq. ft. located on 7th Floor, Chanderlok Building, Janpath, New Delhi. Three bureaus of the Council are housed in its own building having a covered area of 10630 sq. ft. at IV Floor, East Tower, NBCC Place, Pragati Vihar, New Delhi. The Government of India has allocated 5 acres land in the campus of Jawaharlal Nehru University, New Delhi, for constructing the administrative and other buildings of the Council

The AICTE comprises of eight Bureaus, namely:

  • Administration (Admin) Bureau
  • Academic (Acad.) Bureau
  • Engineering & Technology (E&T) Bureau
  • Finance (Fin) Bureau
  • Management & Technology (M&T) Bureau
  • Planning and Co-ordination (PC) Bureau
  • Quality Assurance (QA) Bureau
  • Research and Institutional Development (RID) Bureau

For each Bureau, Adviser is the Bureau Head who is assisted by technical officers and other supporting staff. The multidiscipline technical officers and staff of the Council are on deputation or on contract from various Government Departments, University Grants Commission, academic institutions etc.

Filed under: Uncategorized — vikkykyt @ 11:50 am

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