March 12, 2014 No Comments. School
Why is a pitch video important for your crowdfunding campaign, you ask? Well, these points should be able to convince you:
First impression – A pitch video is the first impression of your campaign and only if you are able to engage people through the pitch video, will they go on and read the rest of the story and rewards
People don’t have time – Say it quick and say it well! The average attention span of an internet user today is very limited, sometimes even less than 2 minutes and in these few minutes you have to capture his attention before he loses interest
Now that you have been convinced, your next question may be “How can I create a good pitch video”? Here’s an extensive guide to help you make a kickass pitch video.
The four key aspects of a good pitch video are:
A good script
Visual appeal/visual engagement
Overall tone/feel-good factor
Let’s build on each of the above to give you a detailed perspective:
1. A good script: Your script MUST have answers to the following questions. Treat this almost as your checklist!
a) Start with details about the project and yourself
One-line crisp description of what this project is all about
Share details of the execution plan or how the project is being executed; don’t leave out anything
What is so unique about your project? What makes it different from other similar projects in the market
Introduce yourself with the relevant qualification regarding this project. Also introduce your team and their role in the project with their relevant experience. Basically, you need to show credibility and prove that you have the qualification, experience and the right team to pull off this project
What inspired/motivated you to do this project. If you are working on a commercial product then it is good to talk about what problem does it solve for people
What’s been done so far in the project? And how have you managed funds so far?
Include referrals; if you have existing consumers of your work, involve them in the video and get them to endorse you. A celebrity endorsement will do wonders but it’s not necessary!
b) End with information about the crowdfunding campaign
What are you raising funds for?
How will the funds be used?
What is crowdfunding? You must explain the ‘All or nothing’ deal so they know that their buck means a lot!
What will people get in return? (Don’t read out the rewards literally but briefly mention what they are about)
How can they fund? Explain the payment options?
c) Ending notes must include:
Thank your audience for watching and funding!
End with the actions they need to take – “Fund the project and spread the word”
2. Visual engagement: Just talk won’t work, you have to show interesting visuals as well to support your script:
a) The setting: you must show your workspace, where the project work actually takes place. If you are raising funds for a film, don’t choose your living room as your background. Be on the film set!
b) Show work-in-progress: show the live action, give them a glimpse of how everyday you are just working relentlessly on your project; it builds credibility!
c) If you are raising funds for a tangible project that people can use such as a hardware product, app, game etc., you must show a demo of how it works
d) If you are an artist and doing a project in your line of work, you must show the work you have done before, include rushes/footages of your work for people to know that you have a good experience in delivering what you promise to do
e) Look the part: dress well, look professional & well groomed
3. Technicalities: Make sure you have a clean video when it comes to sound quality and camera handling. You may have the best script but if your video is jarring, people might drop off. So please avoid:
a) Bad sound quality, less audible voice, traffic noises in the background
b) A shaky camera: if possible, use a tripod or a handheld stabilizing device
c) Bad lighting: avoid sitting in dark light. Bright light also brings positivity to the project
d) Gloomy background music or a music that has been overused. There are many free music portals that you can choose from (one being www.jamendo.com). Choose a happy-sounding music that suits the spirit of your project
4. Overall tone:
a) Sound genuine, honest and determined about your dream project and be convincing!
b) Remember, people invest in people: your project and rewards are actually secondary. If you don’t sound convincing enough and capture attention right in the beginning, your project may go unnoticed!
c) Avoid words like “help”, “support” and “donate”. You are not raising money for simple charity, you are involving people to be a part of your project
d) Avoid a soppy undertone; be happy, be humorous! Speak confidently and with enthusiasm. If you don’t look excited about your project, you cannot make others excited about it
To check if your pitch video has positive and feel-good overtones, show it to your friends for their feedback, involve us at Wishberry too.
We hope now you will be able to crack your pitch video, the window to your project and the most important aspect of your campaign.
Since you know how to make your pitch video, go ahead and read Step 3 to make the best Rewards List.